Saturday, August 22, 2020

Invisible Man Comparative Essay -- essays research papers

Their Eyes Were Watching God and Invisible Man Essay      Life has never been simple for African-Americans. Since this current nation's development, the African-American culture has been hated, slighted and debased. It wasn't until the center of the 21st century that African-American culture started to be viewed in a progressively open minded light. This move came about in light of the numerous gifted African-American essayists, entertainers, speakers and activists who endeavored to pick up regard for themselves and their culture. Two scholars were on the bleeding edges of this development, Zora Neale Hurston and Ralph Ellison. Their books, Invisible Man and Their Eyes Were Watching God, examined profoundly into the life and culture of the African-American, something that was for all intents and purposes unheard of. Be that as it may, not exclusively did their books shed light on the African culture, yet they likewise moved away from the conventional Romantic style of composing. Rather than centering on religion or society, these books concentrated on mindfulness, pride, and discovering joy. The value of these books plagues each page, yet can particularly be found in the subjects, style, and portrayal.      Both books shared two comparative subjects: the quest for satisfaction and self-realization. These subjects must be managed carefully in a narrow minded, white-culture society. Both Hurston and Ellison did this perfectly, in that their accounts were not intense nor prea... Undetectable Man Comparative Essay - papers explore papers Their Eyes Were Watching God and Invisible Man Essay      Life has never been simple for African-Americans. Since this present nation's arrangement, the African-American culture has been disdained, affronted and corrupted. It wasn't until the center of the 21st century that African-American culture started to be viewed in an increasingly open minded light. This move came about due to the numerous skilled African-American scholars, on-screen characters, speakers and activists who endeavored to pick up regard for themselves and their culture. Two journalists were on the bleeding edges of this development, Zora Neale Hurston and Ralph Ellison. Their books, Invisible Man and Their Eyes Were Watching God, tested profoundly into the life and culture of the African-American, something that was for all intents and purposes unheard of. In any case, not exclusively did their books shed light on the African culture, however they additionally moved away from the conventional Romantic style of composing. Rather than centering on religion or society, these books concentrated on mindfulness, pride, and discovering bliss. The value of these books overruns each page, however can particularly be found in the topics, word usage, and portrayal.      Both books shared two comparable subjects: the quest for joy and self-realization. These subjects must be managed softly in a narrow minded, white-culture society. Both Hurston and Ellison did this wonderfully, in that their accounts were not commanding nor prea...

Friday, August 21, 2020

Private Pension Plan Essays - Employment Compensation,

Private Pension Plan Private Pension System The Current Social Security framework ought to be supplanted by a compulsory Private Pension plan. There are various kinds of venture plans one could pick previously or significantly after they resign. Government disability is the thing that everybody relies upon once they resign at 65. A few people may even need to work past the age of 65 because of the absence of cash they get from Social Security. With a Pension plan you are protected to get the cash you buckled down for and possibly somewhat more, ?Most annuity plans are safeguarded, yet a portion of the littler benefits plans are not covered.?(PBGC 1) One detriment about Social Security is that there is a cutoff on the amount you can make every year, ?the most extreme standardized savings retirement benefits for a laborer resigning at 65 is $1,536.?(SSA 1) If you gather over this measure of cash you should be prepared to repay the legislature for sure. Standardized savings and your Pension Plan come out of your check every week, except you get the chance to choose where you need that Pension Plan to take you. Your Social Security goes right to the state for when you resign at 65. Both the Pension Plan and Social Security have age prerequisites, yet both age necessities are the equivalent. Which implies in the event that you resign before 65 portion of your cash will go to the legislature on the off chance that you have it all in Social Security. Most Pension Plans will make you some cash later on for when you are prepared to resign! C.Smith 2 You could put your cash into every extraordinary kind of records for when you resign. There is the 401K arrangement, timeshares, common assets, Roth IRA, and Stocks. A genuine case of sparing currently would be, I have my own Pension Plan. I have what is known as a Roth IRA. Which is, every year I set aside $2,000 dollars in a unique record for me when I resign. At the point when I do resign I will have enough cash to live agreeable and cheerful! Many individuals put there Pension into a 401K arrangement, which is like the Roth IRA, ?Employees who take an interest in 401K plans accept accountability for their retirement pay by contributing piece of their compensation and, in numerous examples, by coordinating their own speculations. In a 401K arrangement, your record parity will decide the measure of retirement salary you will get from the arrangement.? (PWBA 1) These are only a few instances of the numerous venture plans there is to offer to the individuals of the nation. I fell that it is ethically off-base to take Social Security from the individuals of the nation when who knows whether there will even be any cash for us there when we resign. At the rate this world is developing there probably won't be any cash to gather in 40 years. Furthermore, there went all our Social Security and how am I presently assume to live. On the off chance that you place your cash in a Private Pension Plan you can depend on that cash to be there for when you resign and it might even pick up premium. Annuity Plans are better for the nation since you can maintain your very own retirement support. The present Social Security framework ought to be supplanted by an obligatory Private Pension framework since I feel that in the event that we the individuals of the nation don't go to bat for our privileges now, we will be working for the remainder of our lives. Private Pension Plans will furnish you with all you will require when you resign at 65. You will be straightforward of C.Smith3 the exacerbation of Social Security. Government managed savings and Private Pension Plans both have their focal points and impediments, yet I feel that if the youngsters can begin putting something aside for their future now, it will be a superior future for everyone! C.Smith 4 Works Cited Page ?Government managed savings Administration.? 25 November 2000(updated) http://ssa-custhelp.ssa.gov/cgi-container/ssa/solution(30 October 2000) 1pg. ?Annuity and Welfare Benefits Administration.? 20 November 2000(updated) http://www.dol.gov/dol/pwba/open/bars/401kfe~1.htm(31 October 2000) 4pgs. ?Annuity Benefits Guaranty Corporation.? 28 November 2000(updated) http://www.pngc.gov/productions/YGPTEXT.HTM#insured(1 Nov. 2000) 1pg. English Essays

Tuesday, May 26, 2020

What You Dont Know About Essay Topics on Drug Addiction

What You Don't Know About Essay Topics on Drug Addiction Patients who don't get any more treatment after detoxification usually resume their drug usage. After the body gets accustomed to the effects of the specific drug. It is a strong disease. If given to somebody who has not taken opioids, it won't have any effect on them, as there isn't any opioid overdose to reverse. The signals of drug addiction can frequently be hidden behind the other troubles. Actually, methamphetamine isn't the very same as Adderall, which is a blend of dextroamphetamine and levoamphetamine. Patients that are hooked on nicotine have great therapy alternatives. Essay Topics on Drug Addiction - Dead or Alive? The degree of drug abuse in america has increased a lot hence resulting in the creation of whether some drugs ought to be legalized in the nation or not. Drugs are able to and will, ruin your life and the lives of others as soon as you become addicted. Some families that are going through addiction in their family members may find it difficult to speak to one another. Discussing Addiction Treatment With Your Kids or partner might be a good means of helping you or your partner deal with what's happening and can help you on the path to rec overy. Tremendous police resources are necessary to fight smuggling and dealing. It is advised to look for the one which has a great reputation and offers high-quality papers at economical prices. Sometimes controversial issues can be intriguing to explore. Perhaps there's a specific health issue that interests you and that drew you to go into the professionfor that you are studying. Drug addiction is an issue which has been increasing immensely among our society today. Drugs are frequently used by teens. Drug abuse has grown a problem in our society. Mental dependance is distinguished by a strong emotional thrust to have a drug. The absolute most effective methods to deal with a drug addiction is to search for rehab treatment in an accredited rehab facility for the very best alcohol recovery. How it affects the way you live. Leading a clean lifestyle is something that's well in your reach. The very best possible tactics to conserve an addict. Because addiction is a chronic disease, individuals can't simply quit using drugs for a couple days and be cured. Individuals never begin taking drugs with the goal to become alcohol addicted. Long-term use can cause physical dependence and addiction. You might be interested in learning the greatest preventive interventions for a specific population to decrease the prevalence of obesity among children of that group. At a recovery center, counseling is an essential part of drug addiction therapy. Treatment that's of poor quality or isn't well suited to the requirements of offenders might not be good at reducing drug use and criminal behavior. In deed drug programs are established to address those that are addicted. Residential therapy is helpful for helping people abstain from drug use whilst outpatient treatment and usually caters to the demands of individuals who are on a continuous drug treatment program. Essay Topics on Drug Addiction Options Essays could be lightly modif ied for readability or to defend the anonymity of contributors, but we don't edit essay examples ahead of publication. Get custom made essays you really wish to write in marihuana reconsidered 1971. Reading example essays works precisely the same way! Take into consideration this issue above. To assist you do certain absurd matter concerning any World wide web to be able to shed numerous moment the simple fact that anybody can be utilising so you can conduct a particular thing greater. To conclude, although the issue of drugs may appear impossible to get rid of, there are concrete actions that may be taken to weaken the hold of drugs on society. There isn't anyone cause for drug. There are additional reasons why people could turn to using drugs. A. Addiction generally indicates the circumstance where drug use seems to control the users behavior. The ordinary notion of drug abuse is it contributes to negative impacts in the human body and thinking of the individual involved. As a consequence, it can be argued out that drug abuse causes damage to human beings and must be avoided at all cost regardless of the simple fact some folks still believe that drug abuse is harmless. Although drug abuse is really a social problem in today's Earth, there is, however, no legal mandate for social workers to participate in the issue.

Friday, May 15, 2020

Coppolas Interpretation of Dracula as a Love Story Essay

Coppolas Interpretation of Dracula as a Love Story The protagonist and story of Bram Stokers novel Dracula have been widely interpreted and adapted in films throughout many years. Despite almost a century of time since the initial publication, Dracula has maintained its ability to frighten and mesmerize readers. Francis Ford Coppolas Bram Stokers Dracula; however, utilizes the erotic romance of the original novel in order to depict a tragic love story. The film accurately follows the general plot of the novel, yet presents the characters in a unique manner that provides for a different appreciation of the characters. Francis Ford Coppolas adaptation of Stokers novel begins with the presentation of how Dracula†¦show more content†¦This characterization of Dracula as a devoted lover was the dominant goal of Francis Ford Coppola. James Holte states that in Bram Stokers Dracula: The Film and the Legend, Coppola writes Doing Justice to the complex character of Dracula was one our main goals. Hes been portrayed as a monster or as a seducer, but knowing his biography made me think of him as a fallen angel, as Satan... Blood is the symbol of human passion, the source of all passion. I think that is the main subtext in our story. Weve tried to depict feelings so strong they can survive across the centuries, like Draculas love for Mina/ Elizabeth. The idea that love can actually give back to the vampire his lost soul (Holte 82). This portrayal of Dracula as a complex character is the basis for the differences in the presentation between Stokers original villain and Coppolas adaptation. Because Coppola wanted to show Dracula more as a fallen angel equal to Satan in Miltons Paradise Lost, the main result is pity for this representative of evil. This presentation is different from the original novel because it lacks the balance between the readers like and dislike of Dracula throughout the story. In the film, the audience tends to feel sympathetic for Dracula as he struggles to find his love. There at two moments in the movie where DraculaShow MoreRelatedExploring The Depth Of Romance And How Coppola s Dracula1042 Words   |  5 Pages Rationale: My feature article will be exploring the depth of romance and how and why Coppola decided to develop theses deep ideas of love. I will also be discussing Coppola’s decision to use very old film techniques. This is will allow the reader of the feature article to further understand why Coppola did the things that he did and therefore allow them to have a better understanding of the film. I will also be exploring the attitudes, values and beliefs that were held in the time period of theRead MoreEssay on Bram Stokers Dracula Meets Hollywood4245 Words   |  17 PagesBram Stokers Dracula Meets Hollywood For more than 100 years, Bram Stoker’s Victorian novel, Dracula, has remained one of the most successful and revered novels ever published. Since its release in 1897, no other literary publication has been the subject of cinematic reproduction as much as Dracula. Dracula has involuntarily become the most media friendly personality of the 20th century. When a novel, such as Dracula, is transformed into a cinematic version, the end product is usually mediocreRead MoreBram Stokers Dracula: A Variation of a Classic Work in Modern Time1509 Words   |  7 Pagesgave up life to avenge the death of his one true love, as he chose to become the undead. Director, Francis Ford Coppola, in his work, â€Å"Bram Stoker’s Dracula†, reaches beyond the words to prove Dracula was more than a monster in creating the movie. Coppola focuses on Dracula as a man, as well as a knight, who is both deeply in love with his church and his bride. The historical elements in the writings of Bram Stoker come to life more so in Coppola’s work with the movie, than in the book. My goal of

Wednesday, May 6, 2020

Analysis Of The Movie Chinatown - 1131 Words

Chinatown is a drama/thriller starring Jack Nicholson who played the character of Jake Gittes. The plot of the story develops around Gittes job as a private investigator, and Gittes researches the background information of the water system for Los Angeles. Through Gittes investigation, the sudden death of Mr. Mulwray becomes the main plot line of the story. Ms. Mulwray, the wife hires Jake Gittes to investigate her husband for infidelity, but through his inspecting, he starts to uncover the truths within the Los Angeles water system. The characters of the film have a strange connection with each other, which makes the story rich in depth. This is powerful for the viewer because the potential of the plot can be expanded with extraordinary plot twists and character development. Personally, I thought the Roman Polanski constructed a phenomenal movie, because of the drama aspect. The conflict was clear thirty minutes into the film, and the direction of the film perfectly kept the audienc e glued to the plot of the movie. Chinatown provides effective elements of drama through intensive detail, and a strong plot; which makes the movie highly entertaining. Rules of the Game are an important concept to creating a drama, and I enjoyed many of the subtle details of Chinatown. Polanski directs the film with a noir setting to make his audience carefully indulge in every aspect of the film. The setting of 1930’s Los Angeles truly intrigued me as viewer, because the setting felt nostalgicShow MoreRelatedAnalysis Of The Movie Chinatown And Oedipus 1537 Words   |  7 PagesChinatown, directed by Roman Polanski, is a thriller, detective fiction and film noir. Back story plays an important role within Chinatown as it allows the audience to be exposed to the greed and corruption within the plot through a slow reveal. Characteristic of a detective fiction is the slow release of information allowing for the audience to understand the crime and its’ motives at the same pace as the detective. The backstory behind Chinatown builds tension within the story as it clearly foreshadowsRead MoreThe Scientific Study Of Customs Of Individuals And Their Cultures Essay1571 Words   |  7 Pagesinstead of romantic love. The movie, â€Å"Eat a Bowl of Tea† (1989) illustrates the relationship of romantic love and duty among two Chinese-American immigrants, Mei Oi and her arranged husband, Ben. In the beginning things seem to work well between the arranged couple, but as pressures increase from the entire China-town population, the initial attraction starts to wane. Luckily, once the couple moves out of the lime light of the husbands father, and into San Fransisco’s Chinatown, the couple are able toRead MoreAmerican Film Noir For Present Day1829 Words   |  8 Pagesprotagonist was widely recognized by audiences and film critics as integral to his success. Neo-Noir Commonly viewed by critics as an update on original noir motifs of human experience as a fabrication of images, neo-noir is characterized by an increased analysis of the psychological motivations of its characters and an emphasis on nihilistic tendencies. Films began to self-consciously revive or re-imagine noir conventions and archetypes. With the production code mentioned above finally meeting its demiseRead MoreMovie Analysis : Crash 1362 Words   |  6 Pagesan Oscar winning film in 2004 called â€Å"Crash†, this movie basically talks about racism and the impact it has on the lives of people in Los Angeles. This movie got a good response from the viewers, as it concentrated on some real harsh realities of racism and asked some hard questions which are generally avoided in movies. This movie clearly promotes the a very delicate issue, and hence requires some detailed assessment. I personally feel the movie was good and it portrayed some very common events ofRead MoreThe I nfluence of Movies and Tv Series on Cultural Stereotypes7562 Words   |  31 Pagescultural stereotypes 7 3.1 Mass media‘s impact on cultural stereotype will promote China’s rise in the world 8 3.2 Cultural stereotypes in movies and TV series showing cultural conflicts 9 3.2.1 The Movie 《The Gua Sha》 9 3.2.2 cultural stereotypes showed in the movie 《The Gua Sha》 9 3.3 Movies and TV series in forming cultural stereotypes about China and Chinese people 10 3.3.1 Cultural stereotype about China and Chinese people in Movies and TV series 11 3Read MoreThe Chinese National Of Chinese Movies2802 Words   |  12 Pagesgovernment in Los Angeles, CA, his daughter gets kidnapped on day one and the search leads to one Juntao, who has illegal activity ties in Hong Kong and indeed detective Lee is much aware of him. It becomes apparent to Carter that a restaurant in Chinatown seems to be the base of Juntao’s mob and the first deadly encounter is registered. A further search and a ransom negotiation lead the search into Los Angeles Convention Center where one Griffin is identified as the mysterious Juntao. With his rightRead MoreAn Analysis of the Essay Math and After Math by Lensey Namioka4513 Words   |  19 PagesBefore Reading Math and After Math Essay by Lensey Namioka What are you really GOOD at? RI 1 Cite textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text. RI 2 Determine a central idea of a text and analyze how it emerges and is shaped and refined by specific details. RI 3 Analyze how the author unfolds a series of ideas or events. RI 4 Determine the meaning of words as they are used in a text. L 5 Demonstrate understanding of word relationshipsRead MoreEssay about On Suburvanization and the Invention of the City2981 Words   |  12 Pagespeople wanting to come to a city, often time there is more diversity. With more diversity, there are more cultures coming together implementing their own cultural values as well as learning about other cultures. What this creates is areas like Chinatown and Little Italy, giving the city more attractions, but also giving it more culture. Between the culture and aesthetics, an identity forms. While there are different cultures blending together in an urban area, these cultures unify to formRead MoreThe Capital Budgeting of Capitaland6785 Words   |  28 Pagesand financial background of CapitaLand will be mentioned in this report, also with the evaluation of two potential mutually exclusive capital investments as well as the objective of these investments for this company. This report also contents the analysis of four main different capital budgeting techniques used in the investments for supporting decision making process. Definition, formula of each technique will be given along with the figure of the investments as well as its advantages and disadvantagesRead MoreThe Jade Pendant5982 Words   |  24 Pagesas race, religion, and allegations of corruption or nepotism in government. Nudity and other forms of loosely-defined obscenity are also banned. Singaporean film director  Royston Tan  has produced movies which challenge these policies, including a movie called  Cut  in reference to censorship of the arts.[13]  The country s first pre-tertiary arts school,  School Of The Arts, is now completed and stands along the country s prominent Orchard Road. Commenced in 2008, the school aims to provide an environment

Tuesday, May 5, 2020

Each Delivers Effective Business Outcome †Myassignmenthelp.Com

Question: Discuss About The Each Delivers Effective Business Outcome? Answer: Introduction: The Commonwealth Bank of Australia is one of the leading financial service providers and the most recognized brand in the finance industry of Australia. The bank is a multinational bank that operates its business across Fiji, United Sates, New Zealand and United Kingdom. The service provided by the bank includes retail, business, premium and institutional banking, superannuation, investment, fund management and share-broking service and products. The Commonwealth Bank of Australia (CBA) is also the largest company in the list of the Australian Securities Exchange in Australia. The bank was founded in the year 1911 by the government of Australia (Commbank.com.au 2017). The structure of the bank is designed in such a way that helps the organization to manage the people, execute the marketing strategies effectively and provide the financial service in a smooth and unhindered way. The following report focuses on the every aspect of the organization in order to analyze the integrated oper ations of the same. Organizational structure of Common wealth Bank: The changes in the organizational structure of CBA are to create integrated business and are structured for product development along with segmenting the customer services. The organizational structure of the Commonwealth Bank is divided into four sections and those are retail banking services, premium financial services, investment and insurance services and lastly the institutional and business services (Macdonald, Burke and Stewart 2017). This structure reflects the business mix alteration as well as the strategic positioning of the commonwealth bank. The director of the common wealth bank has decided this particular organization structure rather than only focusing on the wealth management it also helps the bank to recognize the needs of the customers. The merging of the product and service development helps the bank to afford customer segmentation with more clarity and the integration ensures the bank with the decisions that reflect the responsible attitude of the bank. The retail banking services sector recognizes the financial needs of the customers and offers them accessible banking. The premium financial services offer the back to come along with their existing wealth management process and existing services for the customers who have complex needs. The investment and insurance services brings out the funds and insurance business for the brokers, agents and advisers as well. The institutional and business service provides the financial needs of the institutions as well as the customers having business and the commonwealth bank provides the risk and capital management to the customers who are using a relationship management approach in the business centres. The corporate responsibility of this particular bank focuses on bringing positive change by helping in education for children, innovation and managed business practice. This bank empowers the customers for taking educational loans for their children and organizes literacy programs. This bank helps the customers and communities to work by practicing balanced decision making for their business in case of the financial part. This bank provides business transparency to all the stakeholders and always has report on their performance towards the customers (Weill and Woerner 2013). This bank has marked them for providing the beneficial help to the customers and in the present years they have marked themselves as one of the most famous banking institutions with required all the facilities and has expanded their services in almost 11 countries throughout the world (Bank 2015). The goal of the CBA is to excel the security by providing financial support to the customers and they have always kept their commitment up to the mark. This bank is the most famous financial service provider to the customers in almost whole Australias financial service industry. People management: Improving their customer intimation is always a concern for the commonwealth bank. According to the recent research report, the financial sector of this bank have increased the level of scrutiny and though this is critical for the bank still they aim to deliver the best financial services to the customers, shareholders. The bank always provides strong value to the stakeholders in every situation. This bank has implemented some reforms as their own initiatives and presently works in association with the Australian bankers association. The reforms include background check of the existing customer from first of July 2017 and appointments of the advocates of the customers. This bank manages its customers by involving in many sectors like educations, business, social activities and they continue to provide support by building their capabilities to deal with the customers who are having financial problems or facing any kind of financial trouble. This bank aims to positively influence the lives of the people by their management and help (Lang 2017). Recently they have initiated some action plans to help the abused people with financial independence. Having engagement with the stakeholders is very important for the bank to recognize the response of the stakeholders in many factors. Recently they have created forms that help in both internal and external engagement with the stakeholders. This helps them with ensuring about the opportunities and issues that needs consideration for the future. The Commonwealth Bank with all their initiatives and reforms aims to make the organization more valuable and manageable (Southurst 2015). This bank is a well-known bank and they have marked themselves as the most famous funding service of Australia that thinks about the customers in an extent way. This bank plays a large role in the economy of Australia and they support their financial wellbeing and maintain their commitment by investing on innovations. They return 75% of the amount to the shareholders and reinvest the rest profit to provide more services that are flexible to the customers. The CBA provides good customer experience, diversity and transparency, support proper organizational culture, invests for the sake of the customers and has security that assures the customers about the services (Vasardani et al 2013). The bank initiates programs for helping the poor customers, providing better job facilities and has proper financial regulations in order to maintain all the mega trends of this era. Marketing Concepts of CBA: Marketing of CBA is the central part of its business strategies. The marketing of the bank includes the brand marketing, Corporate Social Responsibility and others, which add values to the business of the organization (Lovelock and Patterson 2015). The division of retail banking service of the organization offers market leading service and products to the wide range of customers of CBA across Australia (Bryant 2012). The marketing team of the bank is the responsible unit for the marketing, delivering advertising, sponsorship, events, public relations and brand communication to the shareholders and retail customer (Commbank.com.au 2017). The company is constantly striving to find new and innovative ways in order to communicate by the advantage of new channels and the creation of cutting-edge campaigns. Marketing Strategies: In order to meet the rapidly growing customers expectation the organization has focused on the innovation of technologies and the communication with the customers (Balnaves 2012). CBA is focusing on the launching of the product innovation and proper and effective marketing for the adoption of the initiatives in the market (AANA 2017). The marketing strategies of CBA tend to make the current and potential customers aware of the latest, new and innovative service and products of CBA and the beneficial aspect of the same (Commonwealth-Bank-Strategy 2017). The organizational structure and the people management also come under the strategies of successful marketing strategies. For example, the target market or the target customer management by providing adequate service and products to them for the potential and current competitive advantage is the one of the major marketing strategies by followed by the organization (studymoose.com 2017). Market Segmentation, Target Market and marketing Mix: The market segmentation for a multinational bank like CBA is necessary to identify the target market and plan the strategies for marketing accordingly. The business or corporate as well as the retail market of the organization are divided into segments. The corporate market includes the departmental stores, human resource management company, advertising, large-scale companies and others (studymoose.com 2017). The retail market of the organization consists professionals with certain annual income and the general people of Australia. The target market of CBA is the said receiver of the service and products of CBA. The marketing of the ban also focuses on the sustainability of CBA through the proper execution of the marketing strategies. Following the marketing mix another criteria of CBA. Proper actions regarding the product, price, promotion and place are taken by the marketing team of CBA. The entire marketing team from the managerial level to the field worker of CBA is flexible and constantly working on the marketing strategies and its execution (AANA 2017). However, the CBA is projects an integration of its entire marketing process with the service and the organizational structure. Concept: The financial practices of the CBA cover the entire financial services and anything related to the same. As stated previously the bank provides the financial service to the corporate entities as well as the retail customers. The financial practices of the bank are spread on a wide range of activities related to the financial service and products provided by the bank (Chang et al. 2012). The position of the bank in the financial industry is almost in the center. The financial practices by the bank include the basic financial services such as dealing in financial products, advising in financial products, financial family planning, providing custodial and depositary service and making a market in financial products. Apart from providing the basic financial service, the financial practice of the bank also focuses on the anti-money laundering and counter terrorism financing (Commbank.com.au 2017). Range: The financial practices and the profit from the same are evident in the annual report of the bank for the financial year 2017 (annual_report 2017). The Financial Statements section in the report provides data, facts, and details of the financial service and the accountability of the organization for the financial practices. The financial practice of the bank cover a wide range of products including transaction accounts, saving and investments accounts, finance, funds transfer and payments, foreign exchange, general insurance, derivatives, equity and debt securities including government bonds, money market instruments and margin lending facilities (www.commbank.com.au_business. 2017). Additional Practice: Apart from the vast range of financial activities, the bank also organizes some financial graduate programs for the benefits of the people. The graduate program in the financial practice is structured in rotations of four and six months. The covered areas in the program are business and private banking finance, group audit, group finance, group treasury, institutional banking and market finance, retail banking service finance, wealth management finance (www.commbank.com.au_business. 2017). The program helps in developing the strategic ideas and facilitating discussion, identifying opportunities for the improvement of business, communicating with all levels for influencing and analyzing business process. The beneficial aspects of the program include the real work, training and development, working with the key stakeholders, diverse experience, stability and support (Commbank.com.au 2017). Undoubtedly, this additional graduate program on the financial service and conceptualization of the same in the practical field is one of the major practices of the organization in the financial context. However, the financial practices of the organization create the identity of the same in the financial industry as well as in the market. Conclusion: This can be concluded from the above discourse that the Commonwealth Bank of Australia is the major leading financial service provider in Australia. The organizational structure of the bank covers all the aspect of the operational business activities of the bank. Moreover, it helps the organization to execute their marketing strategies effectively for the financial practices by CBA. Apart from focusing on the basic and primary service of the bank, CBA is also involved in the practice of Corporate Social Activities for the customers of the same. In addition, the management of the bank also focuses on the key stakeholders for the effective business outcome and the marketing of the CBA. However, the report presents evidence of the vase range of financial business activities of the organization that is integrated and interconnected with each other. Reference: AANA. 2017.Marketing is a Central Part of Business at Commonwealth Bank Australia - AANA. [online] Available at: https://aana.com.au/commonwealth-bank-australia/ [Accessed 12 Sep. 2017]. annual_report. 2017. [online] Available at: https://www.commbank.com.au/content/dam/commbank/about-us/shareholders/pdfs/annual-reports/annual_report_2017_14_aug_2017.pdf [Accessed 12 Sep. 2017]. Balnaves, M., 2012. The Australian finance sector and social media: towards a history of the new banking.Media International Australia,143(1), pp.132-145. Bank, C. (2015). How to Get There. Bryant, L., 2012. An assessment of development funding for new housing post GFC in Queensland, Australia.International Journal of Housing Markets and Analysis,5(2), pp.118-133. Chang, V., Li, C.S., De Roure, D., Wills, G., Walters, R.J. and Chee, C., 2012. The financial clouds review.Cloud Computing Advancements in Design, Implementation, and Technologies,125. Commbank.com.au. 2017.Personal banking including accounts, credit cards and home loans - CommBank. [online] Available at: https://www.commbank.com.au/ [Accessed 12 Sep. 2017]. Commonwealth-Bank-Strategy. 2017. [online] Available at: https://www.commbank.com.au/about-us/shareholders/pdfs/2006-asx/20060809-Commonwealth-Bank-Strategy.pdf [Accessed 12 Sep. 2017]. Lang, I. H. (2017). The Winners.Catalyst. Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia. Macdonald, I., Burke, C. and Stewart, K., 2017.Systems leadership: Creating positive organisations. Taylor Francis. Southurst, J. (2015). Australias Commonwealth Bank Latest to Experiment With Ripple.CoinDesk URL: https://www. coindesk. com/australia-commonwealth-bank-ripple-experiment. studymoose.com. 2017.Topics, Sample Papers Articles Online for Free. Marketing plan for Commonwealth Bank. [online] Available at: https://studymoose.com/marketing-plan-for-commonwealth-bank-essay [Accessed 12 Sep. 2017]. Vasardani, M., Timpf, S., Winter, S., and Tomko, M. (2013, September). From descriptions to depictions: A conceptual framework. InInternational Conference on Spatial Information Theory(pp. 299-319). Springer, Cham. Weill, P., and Woerner, S. L. (2013). The future of the CIO in a digital economy.MIS Quarterly Executive,12(2). www.commbank.com.au_business. 2017. [online] Available at: https://www.commbank.com.au/business/pds/ADB2684.pdf [Accessed 12 Sep. 2017].

Wednesday, April 15, 2020

Services Marketing

Australian Telecommunications Company has continued to expand to address the demands of the market. It has remained a key player in the country’s economic growth, having generated close to $37 billion in 2008 and $98 billion revenue in 2009. The industry has over five hundred thousand employees across the country, working in various capacities (IBISWorld, 2011).Advertising We will write a custom assessment sample on Services Marketing specifically for you for only $16.05 $11/page Learn More It has arguably been considered as a stimulant for employment in almost every sector of Australian economy. It has local and international companies which contribute to this tremendous global recognition. Among these are Optus and Vodafone which are considered as key players in the market. This paper gives a critique of the performance of these companies based on their weaknesses and threats with reference to the entire telecommunications industry in Australia. Vodafone is a UK-owned company and the leading telecommunications company around the world operating in more than twenty five countries including Australia. Vodafone Australia is the third largest Telecommunications Company in Australia, behind the giants Telstra and Optus. The company runs a GSM mobile network which is approximated to cover 92% of Australian market (Vodafone, 2011). It also boasts of a Globalster satellite which enables it to cover the entire population. Even as the company continues to thrive in an ever-expanding economy and market, it has had its fair share of weaknesses and threats triggered by intertwined factors in the telecommunications market. Vodafone Australia has experienced one of the worst network problems in the Australian market. Towards the end of 2010, the company registered pitiable quality in its calls, data speed, SMS reliability and voicemail services. It was faced with a class action suit for demonstrating incompetence in serving Australian pe ople. To maintain its business reputation, the company responded by blaming customers for using faulty software on their handsets and use of Smartphones (Vodafone, 2011). Although Vodafone CEO offered an apology, the interruption saw several customers terminate their contracts with the company to seek better services.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, expansion of the company has been achieved by direct regulation of its operations. Through mergers and acquisitions, the company has not realized organic growth. As a result, the company has a stable customer base at the expense of proper management of its subsidiaries (Vodafone, 2011). With its operational structure centered in UK, Vodafone Australia has failed to address needs of the market allowing effective competition from smaller companies. Moreover, Vodafone Australia continues to experience several thre ats as permitted by market trends and its ability to effectively serve Australians. Competition from major players and upcoming companies is seen as a major threat for the company. Telstra which is the leading player in the market, previously possessed by the government runs most of the copper network, offering landline, broadband and mobile services (Vodafone, 2011). Immense global penetration of internet companies further threatens Vodafone’s ability to penetrate the market in future. It is important to note that though saturated, the market still offers opportunities in terms of the aging population and changing needs for customers. Through strategic plans like simple phones and friendly pricing plans, the company stands a chance of favorably competing in market (IBISWorld, 2011). On the other hand, Optus is ranked second in Australian telecommunications market and is owned by Singapore Telecommunications Company. Headquartered in Sydney, Optus has retained SingTel service s and products like Boost Mobile, Virgin Mobile Australia, Uecomm and Alphawest (Optus, 2011). In serving its customers, the company runs its own network infrastructure together with the use of other companies’ services like Telstra Wholesale. It has two channels of service delivery where it directly serves customers in the market and as a wholesale agent for smaller companies.Advertising We will write a custom assessment sample on Services Marketing specifically for you for only $16.05 $11/page Learn More The company also provides internet services through dial-up and broadband services. It mainly serves the government, business owners and residents of Australia. Like other players in the Australian telecommunications market, the company has weaknesses and continues to experience threats from a wide range of areas. Being owned by Singapore Telecommunications Company which has concentrated its operation in Australia, Optus is exposed to high comp etition from local players and other bigger players in the market. In addition, Optus is faced with management issues manifested through labor strikes experienced before (Optus, 2011). This affects its reputation in maintaining a competitive advantage and customer base. Lastly, service delivery has not been up to date with customers complaining of low network connection speed and Cable TV services. Even though the company is ranked second in Australian telecommunications industry, it faces stiff competition from Telstra and Vodafone among other key players and upcoming companies. It therefore suffices to mention competition as the company’s major threat. Nevertheless, Optus prides on a number of opportunities in the telecommunications industry. With ever-changing technology, the company has a chance to expand its service and product delivery in order to address the needs of its young customers. It also plans to increase its customer base through TV mobile services by the end of 2012 by use of FetchTV (Optus, 2011). Additionally, the company seeks to access government license to offer provisional satellite services that will cover Australian Broadband Network. This will win new customers across the country including remote regions which are not well covered by its competitors. In general, a survey of Australian telecommunications market indicates various viewpoints with regard to the performance of companies like Vodafone and Optus. It is evident that the two companies have weaknesses which have continued to affect their performances. Nevertheless, there are countless opportunities to be utilized in maintaining competitive advantage.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More References IBISWorld. (2011). Mobile Telecommunications Carriers in Australia: Market Research Report. IBISWorld. Web. Optus. (2011). Media Center. Optus. Web. Vodafone. (2011). Vodafone Company. Vodafone. Web. This assessment on Services Marketing was written and submitted by user Konnor Mclaughlin to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Services Marketing Executive summary Service quality is a very critical aspect of any business. The paper carried out researches on five service-providing firms. The firms included one bank, three restaurants, and a hospital. Many theories and models have been put in place to explain the subject of service quality. The paper links theories such as the attribution theory and equity theories, among others to the specified service encounters.Advertising We will write a custom report sample on Services Marketing specifically for you for only $16.05 $11/page Learn More The researcher rated the service provided on a five-point rating scale. CERVICAL model also comes in handy in terms of analyzing the aspect of service delivery and quality. The paper also explains the researcher’s expectations together with what he thought the firm would have done at that point. The journal also required the researcher to recommend how employees or the firm would have improved on its servi ce provision. These journals were later on analyzed to give an insight into the practice of service marketing. First Service Encounter Various entries were made in a study of service marketing conducted on Joapick hotel on July 22, 2013, at 10.00 am. The researcher had a personal encounter with service providers in this restaurant. The entries were therefore likely to give accurate information about service provision in the restaurant. In this encounter, the researcher had purposed to understand the events and behavior of various front-line operators and employees that result in client dissatisfaction. The researcher had purposed to visit this restaurant to evaluate how it offers its service. In this entry, the service encounter involved one-on-one communication between the customer and the service-providing officer. For improvement of the delivery of restaurant services, the management should offer close employee supervision. Service provision could also be improved through increas ed employee commitment. Second Service Encounter The second journal entry was made at ANZ bank. The industry offered banking services to its clients. The entry was recorded on June 15, 2013, at 11.00 A.M. The encounter was also entered through a personal visit to the bank. The researcher decided to visit the bank due to its location. The bank was in proximity to the point where the researcher was working. It would therefore, easy for him to reach the bank. The researcher rated satisfaction with the service encounter at one in a five-point rating scale. The rating depended on the feelings of the client. The researcher felt that way because the front office operators had no organization ability, which resulted in delays in service delivery. The client felt that there were delays in service delivery. On the question of what the employee or the firm would have done to increase the level of client satisfaction, the journal indicated that the employees of ANZ bank would have been more ord erly in their service provision. To improve the service system of ANZ bank, bank management should apply job subdivision. The bank should also restructure its job design in a way that employees who are offering any service feel at the right positions in a bid to maximize their input and hence the overall yield of the bank.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Third Service Encounter The third journal was recorded from PPK restaurant, which is a service industry that provides food services to its clients. The data was recorded on July 2, 2013, at 10.00 A.M. The service encounter took place via telephone. The specific circumstance of the encounter was expectations. The researcher had expectations that the restaurant would provide better services owing to its high publicity. According to the journal, the rate of satisfaction with the service encounter was put at five on a five-poin t rating scale. This was the highest rating mark. The researcher recorded that the feeling of delight resulted from the fact that service providers were able to provide services on time. The services were also satisfactory to the customer. The researcher also suggested that the employee or the firm would have improved on their level of emotional labor to offer better services. From this journal, there is an indication that the service system required that employees need to do job training on emotional labor. Fourth Service Encounter The fourth journal entry form was filled from Making hospital. The hospital provides a variety of medical services to clients. This journal focused on services offered by nurses at Making hospital. The journal entry was made on July 30, 2013, at 10.00 A.M. The journal was recorded during a personal service encounter with the hospital nurses. This encounter resulted from the expectations of the researcher on the quality of services provided by the hospita l. The service encounter with this hospital was rated at two in a five-point rating scale. The researcher attributed this below-average performance to the fact that the service providing employees did not indicate much dedication to their duties and responsibilities. For example, nurses would respond to patients’ questions in a rude way. On the issues of what the hospital would have done to improve on the client’s level of satisfaction, the researcher asserted that it should have motivated its employees to enable them to offer the best qualities to the client. The researcher also suggested that the service provider should improve on employee motivation to make employees perfect their service provision ability. Fifth Service Encounter The fifth journal entry was entered from Small World Restaurant. The company provides catering services. The journal was entered on June 29, 2013, at 10.00 A.M. The service encounter happened through mail correspondence. The encounter was purposely planned by the researcher. The service encounter was rated at two on a five-point rating scale. The researcher attributed this rating to the fact that the restaurant took much time to respond to the mail and had little commitment to mail. The journal entry also indicated that the restaurant would have minimized delays in service delivery. The service system needs improvement in communication and training of employees on the best communication practices.Advertising We will write a custom report sample on Services Marketing specifically for you for only $16.05 $11/page Learn More Analysis of service encounters The service encounters may be explained in several theories and models. Although some were related, there are also differences within these models. In the first service encounter, the three evident theories are the attribution theory, equity theory, and personal involvement. The attribution theory is used to explain human behavior and suit the first case based on the employee attitude at the work place (Bloemer, de Ruyter Peeters, 1998, p.276; Choi et al., 2004, p.913). Various models can be used to explain the behaviors of the employees in the first encounter, and the owner of the restaurant expresses a particular attitude to the employees. Caruana (2002, p. 811) states that the theory is important as it can be used to explain human behavior even in management and business. Equity theory also applies to the encounter, with the employees trying to fit in the workplace and appear to be doing equal tasks. However, they had little personal involvement, and this could be a significant factor for the performance of the business and the employee rating. The banking industry, as represented in the second encounter, displays several theories that are generalizable in other organizations. In this second encounter, disconfirmation of expectation paradigm is applicable. The encounter proves that employees are not always satisf ied with the services offered in organizations despite the positive feedback that this confirmation of expectations paradigm may provide. The encounter also includes a display of the conceptual model of service quality (Brown Meuter, 2000, p.138). Consumers have personal needs, experience and other sources of information to predict the services that they can get from institutions such as banks, and marketers should filling the gaps that exist in the satisfaction of these services. The SEQUAL model can also be applied here. Marketers should ensure that they participate in creating reliability, responsiveness, empathy, and assurance so that the clients are assured of quality services (Brady, Cronin Brand, 2002, p.17). The third and fifth encounters were both in restaurants, and the major values that were evident include the consumer expectation types. Consumers display varying expectations based on several factors. Desired expectations are displayed in the restaurants, with the mana gement having to use the marketing team to make sure the customers provide feedback on these expectations. The other forms of expectations that are evident include equitable and predictive expectations (Lovelock, Patterson Walker, 2011).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The fourth service encounter in MarieKing Hospital was crucial in displaying the different kinds of values in organizations, including perceived value, performance value, social value, emotional value, and interaction value. Though the clients in the institution displayed the values, the performance value and the social values were expressed in a significant way and applicable in the management of the institution. The reason for the application of the social value is mainly the nature of the institution that is meant to offer services without regard to client ability to pay for the services. The link between Theory and Practice The theories discussed above are applicable in management and business, and organizations apply them to ensure that they maintain a competitive edge in the respective markets. In the disconfirmation and expectation paradigm, employers can use surveys to ensure that the consumers are satisfied with the services offered by their organizations. The SEQUAL model also helps employers to gauge the service delivery quality in their respective organizations. This will be effective in making them improve their services. Chebat and Slusarczyk (2005, p.664) assert that the declining quality of service in service provision industry has been associated with poor training of employees. Consumers tend to stick to organizations that provide the best services as per their evaluations, and the service encounters discussed above are good examples of the same. Organizations can apply the 7 P’s of marketing in the form of price, place, product, promotion, people, process, and physical evidence to ensure that their products are rated highly. The product design, quality, and usability are some of the factors that they can alter in the output to ensure that it is appealing in the market (Bitner, Brown Meuter, 2000, p.138). The place of sale and the price at which the products are available should also be convenient to the customers, with the employees being trained on how to approach the target market. Physical evidence and promotion will be crucial in the determination of the availability of a particular product to the target market. The characteristic of services is some of the other links that exist between theory and practice in marketing. Marketers should aim at replicating the goals of the department in the field (Brady, Cronin, and Brand 2002, p.16), with the right measures being put into place for this. The theories in marketing provide a conceptual framework on which marketers can use to promote their products and organization. To ensure that the theory is applied, marketers and organizations need to plan and make the objectives of the particular department, with the employees being trained on the same (Pluta-Olearnik, 2011). The organizations should also carry out surveys to evaluate the efficiency of the applied theories and take relevant measures based on the findings (Cadogan et al., 2001, p.261). Decision-making pro cess in organizations should be consultative and inclusive, with members in all the working levels being involved (Nijssen Herk, 2009). Despite involving several employees, the decision-making process should also be fast enough to ensure that the relevant measures are taken in time. A service triangle involving consumers should also be established (Bendapudi Leone, 2002, p.83). The management should not be solely involved in decision making that is likely to involve other employees without consulting them first. Several factors influencing behavior in organizations include the culture in the organization, the social background of the employees, and the management, and the type of personalities within the organization. Employees and the management team can display differing behaviors based on the above factors (Brady Robertson, 2001, p.53). To ensure that the behaviors do not affect the output of the organization, an appropriate organizational culture should be cultivated. Concept ual Framework The conceptual framework of service delivery that is relevant in the above service encounters is mainly the working hypothesis and the descriptive types. Analysis of the literature on the same topic would provide adequate information for a descriptive study, and this would ensure that any gaps in the literature are filled and more models of evaluating service encounters are developed (Choi et al., 2004, p.913). The initial process of planning such a study would involve the assessment of the services discussed, and appropriate information gathered based on the existing theories and other literature on the same. Businesses need to ensure that marketing is an essential function, and such a framework would be beneficial (Schultz, Frederiksen Doerr, 2013; Bendapudi Leone, 2002, p.83). Marketing does not necessarily involve the presentation of the products and can be done even using other methods (Daunt Harris, 2012; Elsamen Alshuride, 2012). The conclusions of a study o n the service encounters above would go a long way in determining the efficacy in the marketing profession. Summary and Conclusion Service encounter has become a relevant field of study in the business world. The researcher carried out journal entries from various service providers. Analysis of various service encounters indicated that service provision in the world economy is still below average. The findings of the research indicated that factors such as poor communication, low motivation, and lack of proper training resulted in poor service quality. The research also found that service encounter quality has a direct impact on the level of customer satisfaction. Service encounter was also found to influence the perception of service quality. Reference List Bendapudi, N., Leone, P. (2002). Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm. Journal of Marketing, 66(2), 83-102. Bitner, J., Brown, W., Meuter, L. (2000). Tec hnology Infusion in Service Encounters. Journal of the Academy of Marketing Science, 28(1), 138-149. Bloemer, J., de Ruyter, K., Peeters, P. (1998). Investigating Drivers of Bank Loyalty: The Complex Relationship between Image, Service Quality and Satisfaction. International Journal of Bank Marketing, 16(7), 276-286. Brady, K., Robertson, J. (2001). Searching for a Consensus on the Antecedent Role of Service Quality and Satisfaction: An Exploratory Cross-National Study. Journal of Business Research, 51(1), 53-60. Brady, K., Cronin, J., Brand, R. (2002). Performance-only Measurement of Service Quality: A Replication and Extension. Journal of Business Research, 55(1), 17-31. Cadogan, W., Paul, J., Salminen, T., Puumalainen, K., Sundqvist, S. (2001). Key Antecedents to â€Å"Export† Market-Oriented Behaviors: A Cross-National Empirical Examination. International Journal of Research in Marketing, 18(3), 261-282. Caruana, A. (2002). Service Loyalty: The Effects of Service Qual ity and the Mediating role of Customer Satisfaction. European Journal of Marketing, 36(7/8), 811-828. Chebat, J., Slusarczyk, W. (2005). How Emotions Mediate the Effects of Perceived Justice on Loyalty in Service Recovery Situations: An Empirical Study. Journal of Business Research, 58(5), 664-673. Choi, S., Cho, H., Lee, S., Lee, H., Kim, C. (2004). The Relationships among Quality, Value, Satisfaction and Behavioral Intention in Health Care Provider Choice: A South Korean Study. Journal of Business Research, 57(8), 913-921. Daunt, K., Harris, L. (2012). Exploring the forms of dysfunctional customer behavior: A study of differences in servicescape and customer disaffection with service. Journal of Marketing Management, 28(1/2), 129-153. Elsamen, A., Alshuride, M. (2012). The Impact of Internal Marketing on Internal Service Quality: A Case Study in a Jordanian Pharmaceutical Company. International Journal of Business Management, 7(19), 84-95. Lovelock, H., Patterson, G., Walker , R. (2011). Services marketing. An Asia Pacific perspective (5th Ed.) NSW: Pearson Prentice-Hall. Nijssen, E., Herk, H. (2009). Conjoining International Marketing and Relationship Marketing: Exploring Consumers’ Cross-Border Service Relationships. Journal of International Marketing, 17(1), 91-115. This report on Services Marketing was written and submitted by user Alvin Mckinney to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.